We bring in guest experts on specific topics to help augment our knowledge and understanding in these new areas. This is particularly essential when we are beginning a deep dive into  new topic at the beginning of a project.  
Interested in speaking or teaching? Contact us at


Bill is now Chief Experience Officer at Virtual Science Center, where he is developing a large-scale exhibition on the history and current state of VR and AR. He has also taught UX and systems design at General Assembly and NYU. 

Bill has twenty years’ experience in UX, IxD, and technology—leading cross-functional teams and designing user-centered mobile, web and physical interactions. He’s a full-time consultant, and formerly directed the New Media group at the Exploratorium. His interactive experience designs have been featured on PBS NewsHour, ABC News and at TwilioCon/Signal. He’s presented on UX at SIGGRAPH, Serious Play, UC Berkeley, NYU and the Getty. Earlier, he directed Network and Technology Services for The New School and its seven NYC colleges, and helped launch Parsons’ Digital Design program. His clients, stakeholders and collaborators include, Autodesk, Genentech, Google, KCET, MIT, National Science Foundation, Nestlé Purina, NYU, Otis College of Art and Design, Twilio, Stanford and UC Berkeley.

Bill holds a Master’s Degree in Interactive Telecommunications from NYU, and a B.A. in Psychology from CSU, Northridge. He’s passionate about developing and iterating engaging user experiences informed by well-defined goals, user research and data. Above all, he’s deeply committed to helping others effectively think about and learn a craft he loves.



Andrew  is a Senior Staff Interaction Designer at GE Digital and founded Make:SF in 2007. He is an expert in IoT and the Industrial Internet from his several years at GE and background in physical Computing.

Andrew's passion for understanding how things work, and how work gets done has carved out a wavy path between design, technology, and culture. This includes large scale public experiences for Astrovision in Times Square, working on skyscraper lasers and fireworks displays, managing installations for Adobe's world HQ and audio environments for the Smithsonian Museum of Transportation. 

Andrew has also created dozens of experiences for digital agencies Sapient and Razorfish, working on consumer wealth management, online banking, home page design, and cross-channel customer experience research (UBS, Chase, Bank of the West); technology company marketing websites (,, Silicon Image, Nortel Networks); and energy industry consumer marketing communications websites (PG&E, SoCal Edison).
Andrew's undergone training to survive a helicopter crash at sea in order to visit drill ship operators. He led the design of data analysis and visualization tools for a 24/7 team of engineers responsible for monitoring and diagnosing over 10% of the world’s electrical power generation systems. He's passionate about viable, feasible, and desirable integrated systems for people who do work that matters.

Andrew is currently leading the UX design of a flagship product running on GE’s Predix Industrial Internet platform:

Andrew has also produced over 200 maker workshops in the Bay Area, encouraging thousands of Makers to meet, collaborate, and expand their knowledge of materials and technology. As a champion of interactive and public art he seeks to teach people with diverse backgrounds how to expand their vocabulary of expression by incorporating sensors, actuators and microcontroller based systems in to their artworks.


Rick Johnson is a 20+ year product management veteran who's led diverse systems development in consumer, government and technology sectors. 

Just out of college, Rick Johnson jumped head first into tech, working for Apple Computer. He eventually moved into FinTech as a software product manager during the heydays of the first dot-com boom. Over the past 16 years, he’s been a software product manager for companies big and small throughout the Bay Area.

As an Online Banking Channel Manager SVP at Bank of America, he managed teams of product managers responsible for much of the Webby Award winning consumer online banking platform. It was during his time as team lead for a group of product managers that he developed his love for training and mentoring first-time product managers.

Following his passion for non-profit work he recently spent a year at, where he lead technology initiatives aimed at helping populations in underserved communities. He now spends his time teaching at General Assembly and managing online products for Wells Fargo.

As a teacher and perpetual student, Rick's teachings focus on the benefits of Lean and Agile product management methodologies, being a strong advocate for the customer, and crafting the fine art of persuasion.


Beverly May

Beverly is the founder of The Concepts Lab. She is a 3 - year veteran of designing and teaching multiple courses in UX and Product Management, and well as workshops in Analytics and Content Strategy at General Assembly locations in San Francisco, NY and London; she has guest lectured at NYU; has given trainings and mentored startups at Conscious Venture Labs accelerator and Code for America accelerator; and she has also coached the Dale Carnegie Communications & Leadership foundation course. She loves leading teams; training, helping and mentoring others to achieve their maximum potential; and creating impactful, meaningful products and services.

Bev is also the Executive Director of the UX Awards, the premier global awards for exceptional UX. In 2015, Bev was CTO & Head of Product Management & Design at MIxIt, a social video mixing company in Berlin, Germany. Previously, she founded and led Oxford Tech, a boutique UX and product strategy consultancy in SF and NYC. Bev has helped create, optimize and launch hundreds of digital initiatives for Amplify Education, T­-Mobile, Pitney Bowes, Hearst, Rodale, Diageo, Nike, MCI, RealAge, Novartis and many others, and has founded several companies. She has an Executive MBA from Oxford University, an MS from New York University’s ITP Program, and a BA from University of Toronto.


One of Bev's recent classes.

One of Bev's recent classes.

The founders are all veteran adult education instructors in technology, product management and design.

Based on our teaching experience, we realized there was a lack of advanced, relatively affordable, participatory learning geared to obtaining meaningful roles to gain jobs, manage and design sophisticated next-wave physical-digital ecosystems and services. What were only recently considered "cutting edge" approaches (user-centered product management, mobile-first responsive design, mobile apps) are now mature and well-understood. What isn't being covered is a more advanced approach that's needed for getting involved in current tech trends in IoT, AI, VR, smart cities, autonomous vehicles, "big data" dynamic personalization, adaptive healthcare and blockchain (to name just a few). 

What both the industry, professionals and eager students need are more advanced, hands-on research, training and project creation in holistic systems and service design architecture to tackle and prepare for participating in ever-more complex emerging technologies. Bonus: a projects-based focus could be a huge opportunity to have a meaningful impact on shaping the future in some of these industries.

We decided on a team approach, with 4-7 participants collectively working on 1 project that was collectively chosen within a certain theme, to best prepare participants for "real-world" employment, foster close team relationships, and maximize the impact and sophistication of collective output during each project sprint.  

We chose to tackle three projects per cohort to provide both a range and depth of knowledge in these emerging areas.

We aim to create "world-class" collective portfolio projects using user-centered research and design models combined with Lean Startup project evaluation and planning. We will represent our work through compelling case studies based on project presentation best practices learned from five years of facilitating the evaluation criteria and judging of the UX Awards